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thinking organisation

About us

We build a thinking organization grounded in the business transformation model. At its core is the "Meta system to solve complex business problems." Organizations often face challenges in achieving consistent results due to misalignment between functions, activities, and strategic goals. We assist organizations in defining their key objectives and initiating a collaborative top-down, bottom-up, and horizontal approach that involves all stakeholders to achieve success.

The complexity of our world has surpassed any ready-made theories or assumptions, making a priori ideas and wishful thinking less relevant. We used to focus on maximizing efficiency and cutting costs, but now we face more diverse challenges and unpredictable paths. For those committed to continuous improvement, we present the Kata—a simple, structured routine practiced deliberately until it becomes a habit and develops new abilities. It's about adopting a scientific approach to working and thinking to achieve better results. Practicing the Improvement Kata and Coaching Kata won't guarantee certainty in reaching a specific goal but will provide confidence in navigating the process to achieve any goal.

In a time when innovation drives business success, companies need to consistently launch hit products to ensure long-term profitable growth. Current mainstay products will inevitably decline, and with technology disrupting markets, the lifespan of profitable and competitive products is shrinking. Developing advanced, profitable products has become crucial for effective business management. It's time for forward-thinking organizations to embrace our well-researched and proven Lean Product and Process Development model to deliver successful products to the market.

We conduct thorough and detailed product planning using Quality Function Deployment, starting with understanding the customer's voice. Market visits are carefully organized to evaluate our product alongside selected competitors, focusing entirely on the customer's perspective rather than the designer's mindset. The customer feedback is analyzed through our uniquely developed "House of Quality" to define the product image, concept, design, and key quality targets.

Ultimately, all workflows should prioritize the customer. Organizations that embrace lean thinking and practices gain a competitive edge by adopting a customer-first mindset and understanding basic market economics. These companies acknowledge that the marketplace sets the price for goods and services. Recognizing that customers dictate pricing, they focus on increasing profitability by reducing costs. With this approach, they shift the traditional profit formula:

                                         

From: Price = Cost + Profit             To: Price – Cost = Profit  

 

Operations rooted in lean thinking and practice rely on a deep understanding of the work to be accomplished, categorized into three types:

  1. Value-Added – tasks that directly contribute to a product or service

  2. Essential but Non-Value-Added – activities that don't add value but are necessary for completing the value-creating work

  3. Waste – actions that provide no value to the customer

We help organizations identify and eliminate the seven major wastes to create leaner processes: Transportation, Inventory, Motion, Waiting, Overproduction, Overprocessing, Defects. A lean process aims to achieve continuous flow, where material and information move seamlessly through the value stream. When flow isn't feasible between steps, each step should "pull" exactly what it needs from the previous one, signaling that step to replenish only what was used. This method replaces complex scheduling systems with straightforward, intuitive processes that significantly reduce inventory along the value stream. By organizing operations to produce on-demand and deliver precisely what customers need with greater efficiency, organizations turn production and delivery into a competitive advantage. 

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