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thinking organisation

About us

We build a strategic organization based on the business transformation model, centered around the "Meta system for tackling complex challenges." Many organizations struggle with consistency due to misalignment in functions and goals. We help define key objectives and foster among all stakeholders to drive success.

The complexities of our world have outstripped existing theories and assumptions, rendering a priori ideas and wishful thinking less applicable. Previously, our focus was on maximizing efficiency and reducing costs but we now encounter a wider array of challenges and unpredictable situations. For those to ongoing improvement, we introduce the Kata—a straightforward, structured routine practiced consistently until it becomes habitual. This approach emphasizes a scientific method to work and thought, aimed at achieving superior results While practicing the Improvement Kata and Coaching Kata won't guarantee a specific outcome, it will instill confidence in navigating the journey toward any goal.

In an era where innovation fuels business success, companies must continually introduce standout products to achieve sustainable growth. Existing flagship products will eventually diminish, and with technology reshaping markets, the duration of profitable and competitive offerings is decreasing. Creating advanced, profitable products has become essential for efficient business management. Forward-thinking organizations should adopt our thoroughly researched and validated Product and Process development model to bring hit products to market.

We carry out comprehensive product planning using Quality Function Deployment, beginning with the customers' voice. We meticulously organize market visits to assess product performance with respect to competitors, prioritizing the customer’s viewpoint over the designer's perspective. Customer feedback is analyzed using "House of Quality" framework to establish the product's image, concept, design, and essential quality objectives.

Ultimately, all workflows should prioritize the customer. Organizations that embrace lean thinking and practices gain a competitive edge by adopting a customer-first mindset and understanding basic market economics. These companies acknowledge that the marketplace sets the price for goods and services. Recognizing that customers dictate pricing, they focus on increasing profitability by reducing costs. With this approach, they shift the traditional profit formula:

                                         

From: Price = Cost + Profit             To: Price – Cost = Profit  

 

Operations rooted in lean thinking and practice rely on a deep understanding of the work to be accomplished, categorized into three types:

  1. Value-Added – tasks that directly contribute to a product or service

  2. Essential but Non-Value-Added – activities that don't add value but are necessary for completing the value-creating work

  3. Waste – actions that provide no value to the customer

We help organizations identify and eliminate the seven major wastes to create leaner processes: Transportation, Inventory, Motion, Waiting, Overproduction, Overprocessing, Defects. A lean process aims to achieve continuous flow, where material and information move seamlessly through the value stream. When flow isn't feasible between steps, each step should "pull" exactly what it needs from the previous one, signaling that step to replenish only what was used. This method replaces complex scheduling systems with straightforward, intuitive processes that significantly reduce inventory along the value stream. By organizing operations to produce on-demand and deliver precisely what customers need with greater efficiency, organizations turn production and delivery into a competitive advantage. 

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