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Quality Function Deployment

Frontloading the New Product Development to Develop Hit Product

Prof. Yoji Akao, defines QFD as, "a method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process."

Program Objectives:

  • Prioritize spoken & unspoken wows, needs and wants of customers, termed as Customer Requirements (CRs)

  • Translate CRs into quality elements and technical design specifications

  • Aligning people, process and technology to the CRs to conceptualize, design, develop, manufacture and deliver a HIT Product: Gives competitors run for their money


Who should attend:

This program is designed for a basic understanding of the QFD by an inhouse cross functional team drawn from the functions below: 

  • Product development

  • Project management 

  • Marketing and sales

  • R&D

  • Product & process design

  • Manufacturing

  • Sales and Service

  • Quality

  • Testing

  • Validation

House of Quality

QFD Program

2 days

Day 1

  • Introduction to workshop 

  • Evolution of QFD in Japan and India

  • Understanding Function, Quality and Quality Elements

  • Basics of QFD: QFD 1 to QFD 4

  • VOC & CR

  • “Genba – Genbutsu” to Collect VOC

  • Select a product and note down VOCs and Post-it 

  • Collective review of all VOCs – understand, modify, add and remove

  • Translate VOCs to CRs and Post-it


  • KJ Diagram for L3 – L2 – L1 CRs 

  • Extraction of Quality Elements & KJ Diagram for L3 – L2 – L1

  • Product Planning Using House of Quality

  • Writing the Product Concept

  • Developing the Relationship Matrix in the House of Quality

  • Developing Quality Element Weight and the Target Quality

  • Team review of QFD and Q&A

  • Case Study Presentation

  • Thanks Giving and Group Photograph

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